How Do I Escape from Google Sandbox?
The most frequently asked question about search engine optimization is What is the Google Sandbox Theory and how do I escape it? Let’s take a quick glance at the details of Google Sandbox Theory and its related issues.
What is the Google Sandbox Theory?
Webmasters found that the new websites optimized and having number of inbound links were not ranking well for the selected keywords. It was observed that after being listed in the SERPS for two weeks, pages were either dropped from index or ranked low for the desired keywords.
The websites were losing the high SERPS positions, whereas previously low-ranking websites had the opportunity to rank near the top for their keywords. This provided the evidence of the Google Sandbox that gave the chance to the SEO experts to understand what exactly the Sandbox effect was.
Possible explanations for the Google Sandbox effect
“Time Delay” factor is the most common factor of Google Sandbox effect. This ‘website aging’ theory has earned a lot of importance since the webmasters felt the effects of Sandbox after a certain period of time. However, it is an artificially imposed penalty on the websites.
According to the ‘Link threshold' theory, a certain amount of quality/quantity and the age of the inbound links will prevent Sandbox effect.
How to find out if your website is ‘Sandboxed'?
When your website does not appear in any of the SERPS for the desired keywords or if the results are not satisfactory though there are inbound links and proper on-page optimization then the website is definitely Sandboxed.
Search engines will provide most relevant information to their users. SEO develops complex algorithms to infer relevancy of content for various search terms.
The Sandbox restricts the new websites; the effect reduces on the basis of aging of the websites but on the link aging. According to the ‘Allegra' update websites that were continually being optimized when they were in the Sandbox began to rank quite high for desired keywords when the Sandbox effect ended.
SEO strategies to minimize your website's ‘Sandboxed' time
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Start promoting the website the moment it is created.
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Follow low-intensity and long-term link building plan.
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Avoid black-hat techniques.
Save the time by remembering the 20/80 rule which states 80 percent of your optimization can be completed by 20 percent of effort. Optimize with the end-user in mind and not search engines.
Author: This article is the property of A+ SEO Solution Ltd (http://www.aplus.net.nz). A+ SEO Solution partner with top SEO Experts and provides the best SEO Services and SEO Web Design in New Zealand.
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