How to Do On Page SEO?
On page optimization is an important aspect of Search Engine Optimization. It is the method by which a number of elements on the web page are properly structured so that it can be found by search engines for desired keywords or keyword phrases.
On page optimization is pretty easy and must be a target not only for
the main web page but also for every single content page within the
website.
The following are the few of the techniques of On Page SEO web design optimization:
- Add Keyword in Title: Include ONLY our main keywords. The
least amount of words you can place in the title, the more weight
Google will give to each of the keywords and the higher you will rank.
- Add
Keywords in <h1> header tags: The <h1> header tag should
be as far towards the top of the page as possible. You can think of an
<h1> header tag as a title for whatever content you have on your
page.
- Add Keywords in <h2> header tags: This can be
thought of as a sub heading for our webpage. You should place your 2nd
most important keyword in the <h2> header tag. The <h2> tag
should be placed somewhere towards the top half of your webpage
- Keyword
Density: It is the percentage of the number of times the keyword or
keyword phrases appear as compared to the number of words in a
particular webpage. Try to mention each keyword in a natural way as you
are writing
- Bold or italicized keyword text: Bold
is used as strong and italics are used as emphasis tags in the body
copy of the blog posts. This will help the search engines like Yahoo
which words/phrases should be given more weight.
- Properly
include <alt> image tags: <alt> image tags is the
description of the image for search engine. You should always include
the keyword in the alt tags to increase keyword dentisity, but not
overdo it.
- Anchor Text: It is the clickable or the visible text within the hyperlink.
- Keywords
in URL: Search engines take into account the words used in the URL. So
it’s a good practice to include your targeted keywords in the URLs of
your website.
- Link structure: If the navigation menu of a
website is structured then the visitors will navigate the website with
just few clicks. It is necessary for the consumer. This also helps the
search spiders to get several links to follow.
However I have to point out that on page SEO is not as affective as off page SEO. You can read my another articles "How to Do Off Page SEO" if you are really serious about your website optimization.
Author: This article is the property of A+ SEO Solution Ltd (http://www.aplus.net.nz). A+ SEO Solution partner with top SEO Experts and provides the best SEO Services and SEO Web Design in New Zealand.
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