A Misunderstanding About Ranking Well in Google 

First, let's analyze the top ranked website on Google for the search term "click here". Go to Google and enter “click here”. You will see that the No.1 ranked website is www.adobe.com.

Then why exactly does adobe.com rank #1 on Google for the term "click here"?

I can use the SEO Elite to find why. Using the “Analyze Backlinks Using A Specified Search Engine”, the enter the URL from the Google of the first result, after the software finish the job, you will get a report:

The words “click” and “here” are among the top 10 words which are listed within the left hand column. The anchor text column will just show you the number of times the word in the "Word" column appears within the actual anchor text of the link that is pointing to the adobe.com We can just take a quick look at the word “click” appeared in the 16 of the links that is pointing to the adobe.com and about 6.1% of total links which are pointing to the adobe.com containing the keyword “click”. The keyword “here” was found within the 32 links that are pointing to the adobe.com and appeared 12.1% of time.

Two main reasons that adobe.com is ranked #1 for the keyword "click here" is because of the following reasons:
1. The websites that are linking to the adobe.com are very quality (have a high Page Rank)
2. The websites that are linking to the adobe.com have used the keywords "click" and "here" several times in the anchor text of the links that are linking to adobe.com

There are several other Offpage Optimization factors that are helping adobe.com to rank #1, but those are the chief reasons.

You can well understand the power of Offpage optimization (linking). So when next time someone asks you what the proper keyword prominence, the proper keyword density, the proper number of times you need to bold, italicize, or underline a keyword on your webpage, you can simply tell them that onpage optimization is not important while ranking well for the desired search term.

Author: This article is the property of A+ SEO Solution Ltd (http://www.aplus.net.nz). A+ SEO Solution partner with top SEO Experts and provides the best SEO Services and SEO Web Design in New Zealand.