How to Optimizing The Website for MSN and Yahoo?

In the past year, Google had to encounter an unfamiliar situation.

First, it had to compete with the loss of half of the market share after Yahoo left Google as the SERPS provider. It also began to focus on Inktomi which is Yahoo’s modified version. Added to this, MSN search has been popularized in the recent times has evened the search engine playing field.

Secondly, Google occupies about 35 to 40 percent of the market share of the search engine. Yahoo and MSN occupy 40 to 50 percent, and the webmasters are also taking into consideration, Yahoo and MSN.

While performing search engine optimization, webmasters consider one of two factors:

Best SEO Practices must be considered.
Find out what the search engine is looking for and optimization should be done accordingly.

We must be aware of the 30-40 percent of search engine market , MSN and Yahoo. MSN and Yahoo search engines are same in their difference with the Google.

On-page factors:

MSN and Yahoo offer more importance to on-page seo web design and optimization than Google.

Keyword Density: Yahoo and MSN give more importance to the keyword density than Google. The keyword density tolerance of MSN and Yahoo are pretty higher than the Google. There is no need to over-do the keyword density. 3%of keyword density is perfect.
Keyword phrases must be used in the content with variations in phrases.
Title Tags: The Title Tag includes the keyword phrase in the beginning. There is no need to write the name of the website at the title tag of every page. Just include the primary keyword phrase for the first page, following your name.
Meta Tags: Google avoids Meta Tags but other search engines consider them.
Keywords tag: It is recommended to use15 keyword phrases which are within the content and to avoid keyword spamming. Yahoo and MSN can penalize for keyword spamming.
Description tag is given much importance in Google.
Content tags (H1, H2, bullets, italics, bold) In Google, use the primary keyword phrase in H1 tags You can also use H2 and H3 tags. Keywords can be used in bold and italics.
Clean code: Clean code is one of the most important features of Yahoo and MSN. Your website code is clean and W3 compliant.

Internal linking: Internal Linking plays major role in Yahoo and MSN whereas Google pays less attention to Internal Linking.

Off-page factors: Yahoo and MSN have given importance to the quantity of incoming text, anchor text, but the stress on thematic link is not similar to Google. Yahoo and MSN have an inclination towards the Google’s affinity with domain and the website link-aging.

Author: This article is the property of A+ SEO Solution Ltd (http://www.aplus.net.nz). A+ SEO Solution partner with top SEO Experts and provides the best SEO Services and SEO Web Design in New Zealand.

Managing Director

Haiming Jiang

Search Engine Expert

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