Is it Possible to Rank Better Than #1 In Google?
A website can rank above #1 position in search engines like Google and Yahoo in less than 24 hours. It’s free and it doesn’t cost a single penny. It gets you huge amount of backlinks, exposes your website within 24 hours and places it as an authority in your market. It’s not a magic, its press release.
It has been around for a long time but we have only seen its effectiveness in the offline world. The truth is that it is equally effective in online world as well. So, before it’s too late, the art of writing a catchy press release is needed to be learnt.
Press Release! What is it?
Well, it’s like eye catching news in a newspaper. It may be an event, an announcement or any other new worthy topic. Just think of something which you feel will attract people and write an article on it.
How to structure a press release in the right manner?
You may have a great topic which you feel will attract visitors, but if the format is not appealing, the press will prefer to ignore it. So, if you have decided to give a go at writing press releases, make sure you write it using a correct format. The following is a sample which you may follow to structure your press release.
The Headline is Short (Not More Than 170 Characters) and Is in Title Case
In order to grab the readers attention providing the most important information in 25 words or less in the lead sentence so that it stands on its own.
The paragraphs should not be more than two to three lines. Five W’s and one H (who, what, when, where, why and how) questions should be taken care of in the first couple of paragraphs. The rest of the press release rotates around the lead sentence and may include expert quotes.
You may think that the final paragraph should contain news of least importance but it is used to summarize the key points.
Now let go through a few tips which you should follow while writing a press release:
- Always provide newsworthy news: Don’t write your press release as an advertisement. Use it to provide media with valuable data about your company.
- Always start strong: Your headline should be strong and the rest of the press release should explain in detail about your headline.
- Don’t cheat, always provide readers with facts: Wait until you find exciting news to share but don’t fluff for the sake of just writing a press release.
- Pick an angle: While writing press releases always support you facts by providing reference to famous, popular events and issues.
- Don’t use passive, voice: I don’t think it needs an explanation. Always use active voice verbs. It boosts the chances of your press release to be read.
- Economics of words: Make each word of your press release count. If a story can be told in fewer words, then do it, please don’t stretch it.
- Avoid the hype: Don’t use exclamation point (!). If you can’t ignore it, only use one.
You can top Google and Yahoo for the most competitive keyword phrases by just following the above steps. It’s less time consuming and absolutely free. Trust me.
Author: This article is the property of A+ SEO Solution Ltd (http://www.aplus.net.nz). A+ SEO Solution partner with top SEO Experts and provides the best SEO Services and SEO Web Design in New Zealand.
|
