How to Analyze Your Competition?
One of the essential things you can do to enhance your search engine marketing is to study your competitors. Analyzing the competition will open new avenues of success in the industry. The strategy is similar in the web world. The following are the ways to analyze the competition:
URL Structure: Firstly find out how the URL of the competitor looks,
whether they are static/dynamic, whether they are written with words
giving a brief idea about the content of the webpage.
Meta Data: One should analyze the Meta Data of the competitor’s
website. Emphasis should be given in finding out the meta keywords that
are incorporated in the meta data of the pages. Are they visible in the
title and description for the page One should also check if the meta
keywords are visible in the title and description of the particular
webpage.
Site Map: Convenient internal navigation plays an important role for
boosting ranks. The search engines can crawl the website easily if text
based links are provided to navigate to the internal pages.
Link Popularity: Link Popularity is the key for the success of the
website. It is recommended to inspect the number of quality links that
links back to your competitor’s website. A number of legitimate links
in the website of the competitor will help in the higher rank on the
specific targeted keywords since search give weightage to the websites
with high link popularity. This will help you to plan strategies by
which you gain visibility on the keywords and generate the traffic.
Site Age –A website’s age is a major factor that influences its rank it in the search engines.
Pages indexed – It refers to the number of webpages that are listed in
the search engines index. The top ranking websites can be indexed
easily by the popular search engines like Google, Yahoo, and MSN.
Home Page PR – It is the Google Page Rank. Google gives a 0-10 score
for assessing the value of the webpage. This is generally dependent on
the quality and quantity of incoming links. It is the most popular
metric for all the webmasters to check. It can be checked by the Google
Toolbar or a site like PRChecker.
Strongest Pages – A few online SEO tools like SEOmoz provides
“strongest pages” tool which will show the important pages on the
domain. It depends upon the number of links pointing to the website and
the current rankings. This gives you an idea of what content on their
domain is causing the high rankings. It will provide you a brief idea
about what content on the domain is pushing them to get higher ranks.
Author: This article is the property of A+ SEO Solution Ltd (http://www.aplus.net.nz). A+ SEO Solution partner with top SEO Experts and provides the best SEO Services and SEO Web Design in New Zealand.
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Managing Director
Haiming Jiang
Search Engine Expert
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