Fantastic question. There are two types of SEO practices known as ‘white hat’ and ‘black hat’ similar to white and black magic. White hat is the acceptable form of Google optimisation using completely open and transparent ways of getting Google to look at your site more favorably.
On the other hand, Black hat SEO is the devious, spam type method of tricking Google to look at your website. This type of practice can get your website banned from Google where you will be completely removed from searches. Google employs a huge team of people to look a every possible website and if they find your website to be using ‘black hat’ techniques, it will lower your ranking or eventually be banished from Google’s.
We only use ‘White hat’ SEO techniques, that’s why our website aplus.net.nz continues to remain on the top spot for ‘SEO expert’ in New Zealand for 21 months and counting. Our clients websites are the same. To double check for yourself, do a Google search on common black hat techniques and see if any of our clients websites are guilty of using these deceptive tactics. We guarantee you won’t because our clients are the life blood of our business and we do everything to keep them happy...
