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Home > Expertise > Google Adwords
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Google AdWords PPC Advertising - Google Expert

AdWords is Google’s program designed to enable advertisers to carry out Internet advertising that shows their Google ads across a huge network of Google partner websites and its search engine. Online advertising with Google AdWords allows you to reach new potential customers at the very moment they are searching for your products or services.

What Is PPC?

Pay per click (PPC) allows you to pay for online advertising on a cost-per-click basis, paying only when searchers or visitors click on your Google ads. Pay per click (PPC) programs are the easiest way to test your online business market. Done right, it can effectively drive targeted traffic to your websites instantly. AdWords accounts also include graphs and performance data so that you can track what’s working and edit your ads accordingly.


How Does Google AdWords Work?

Firstly, you create ads and decide the keywords that are related to your business. You then use these keywords to create ads that target your potential customers when they search for your products or services on Google. When people search on Google using the same or similar keywords, your Google AdWords ad can appear alongside or above the search results as a "Sponsored Ad."

4 Benefits of Google AdWords

  • Targeted Advertising - Your ads only show up to people interested in what your business offers.
  • Immediate Traffic - Once your ads are approved they will immediately begin to generate traffic to your website.
  • Set Your Budget - No matter what you marketing budget is, you can set a daily budget for your AdWords campaign.
  • Time Sensitive Offers - If you have an E-commerce site or are running a short promotion, AdWords is ideal for getting the traffic you need fast. 

AdWords VS SEO

There is always a debate as to whether a business should be doing PPC or SEO (Search Engine Optimisation). Both are powerful tools for driving traffic to your website but that's where the similarities end. Unlike AdWords where you setup a campaign and start receiving traffic immediately, SEO is a long term strategy that focuses on getting your website ranked naturally in the search engines for specific keywords.

Once the full impact of the SEO work is realised the results can be dramatic. It can ensure there is a consistent flow of targeted traffic to your site, while building a strong online presence for your business. Ultimately these two online marketing strategies should both be considered and when combined can help create an unbeatable marketing solution that gives your business the edge.  

A+ SEO Can Help...

A+ Search Engine Marketing is a market leader and Google expert in everything SEO. We can help you achieve all of your search engine optimisation goals. Whether you are thinking about AdWords or SEO, call 09 448 1188, or contact us for a FREE consultation and we will demonstrate how we can achieve your objectives.