The days of slapping up a cheap website and receiving massive amounts of free search engine traffic, without doing any type of SEO, are over and they are not coming back. Search engines are more sophisticated than ever, and the best way to crack the online nut of avalanches of search traffic is to take advantage of semantic search SEO.
To truly tap into the power of this online marketing strategy, you need to access a search engine optimization specialist that understands schema, microdata, RDFs, JSON-LD and all of the other important aspects that make this such a powerful search marketing strategy.
You might be wondering what semantic search SEO is, and you probably have other questions as well. We will do our best to provide a detailed explanation of what this is all about, and then fill you in on some of the reasons why you need to take advantage of semantic search as soon as possible. It’s the wave of the SEO future, but it is absolutely happening right now!
What Is Semantic Search SEO?
To put it in the simplest terms possible, because it’s easy to get bogged down in the technical details, semantic search is one of the biggest changes that the search engines – particularly Google – has implemented in the way that they deliver search results.
The Hummingbird algorithm, launched by Google back in 2014, is the biggest and most prevalent change in the algorithm and shows they are leaning more toward delivering semantic search results now more than ever.
But what is semantic search? And how does it relate to SEO?
Semantic search is a way for Google and other search engines to interpret user intent based on the search query that they put into the search engine when looking up any number of things online. The search query is refined by using semantic technology, and this technology is able to extract the particular search and deliver an answer which is personalized and customized to meet their specific needs based on user intent.
But the Hummingbird update has taken it even further. They want the Google search engine to be a question and answer engine, and one of the reasons for this major change is the use of voice technology to request search results.
Many people now use their smartphones and tablets to look for answers to their most pressing questions. They are not typing keywords into a search engine any longer, but are physically speaking into a microphone and asking specific questions of the search engines. This is semantic search at its finest, and using it to your search engine optimization advantage is going to help take your company to the next level.
What Is Schema, Microdata, RDFs, JSON-LD, and How Do They Fit into Semantic Search SEO?
Here’s where things could get very complicated if you do not understand schema and the technical language revolve around it. So we are going to do our best to explain this in as simple of terms as possible.
Schema is a universally supported digital language and vocabulary that is jointly used by Yahoo, Microsoft and Google. This is a part of the markup languages that are also known as microdata.
Schema is designed to make everyone’s lives a lot easier, and this is especially true for the lives of webmasters. It’s a standardized way to glean a much better understanding of the search engines.
The most important thing to understand is that schema is a language in its own right, but it is also fully compatible with JSON-LD, microdata and RDFs.
RDFs: a form of a universal translator specifically designed for the semantic web. It helps to provide a universal translation and define common vocabularies.
JSON-LD: it is based on the very popular JSON format, and it gives webmasters the ability to define data context through the use of properties and types.
Microdata: this is a form of semantic markup that is specifically designed to describe the elements of a webpage. You can combine this language with HTML properties, and it helps to show what each item is by using associated attributes.
At the end of the day, if you do not understand semantic search and the other terms that we have discussed, it’s best to hire a search engine optimization company to help you improve your semantic search SEO.
To get started today, please call A+ SEO reputation management to take full advantage of the semantic web and dominate the search engine in no time at all.
Five Reasons to Use Semantic Search SEO in Your Online Marketing
1. Semantic search optimizes your content for user intent – this is possibly the most important reason why you need to begin taking advantage of semantic search. By optimizing your content specifically for the intent of the user, you are delivering a much more targeted product. You are delivering to your user exactly what they want. And this is going to help them find your company that much better. And once they find your company and realize that you are the right business for them, they will eventually enter your sales funnel and begin using your products and services.
2. Semantic search connects your SEO campaign with social media – social media is a huge part of the semantic web, and personalized search must provide accurate answers for the user. Social search has become a big part of the process and needs to be integrated into your search engine optimization campaigns. Semantic SEO helps to make this happen.
3. Leveraging Google+ – to get the full benefits and experience of semantic search optimization, your content needs to be fully integrated into your Google+ account for your business or personal use. This is a critical step in showing Google how to view your business online.
4. Using the appropriate semantic markup – this ensures that your webpages have the correct structured data markup. Particularly, schema should be fully incorporated into all webpage content.
5. Combined with standard SEO – by combining semantic SEO with standard SEO, you are creating a dominant team to help deliver incredible search results and much desired traffic to your webpages.
To capture the full benefits of semantic search SEO, please call A+ SEO at your earliest convenience to get started.5 Reasons Why Semantic Search SEO"/>