If you have an online store than its vital your potential customers are finding you online. A+ SEO specialise in online marketing for ecommerce stores and have helped many related businesses get to the first page and boost their online sales.
3 Most Commonly asked questions about Ecommerce SEO
Ecommerce SEO is different. We will optimist all your pages and include recommendations for any new products as you put them up. We can also create copy and content for new pages to help them rank asap. Its is an ongoing process as you build out your store we will be there each step of the way to continually optimise new pages and products. You can also take advantage of our larger leyword packages or decide to optimise your site for more and more keyword as you go along.
Results some of our Ecommerce Clients have Had
The Gift Station Case Study
Italy Mask are a retailer that specialises in Venetian and Italian Masquerade Masks. Although they are based in New Zealand they wanted to expand into the profitable US market. After testing the viability of this plan with Google AdWords their goal was to get top 10 rankings in Google.com for the three competitive keyword phrases:
- Masquerade Masks
- Venetian Masks
- Masquerade Mask
Before beginning SEO their site was ranked outside the top 300+ search results for those phrases but within four months they had achieved their first top 10 ranking and it wasn’t long before all three keywords were on the first page of Google.com. It has been over a year now since Italy Mask began thier SEO program with us and their first page rankings are still stable and will continue to be for a long time to come.
Bud Florists Case Study
Provide Cars are an international car auction and import company that wanted to get their website onto the first page of Google.com after seeing the huge potential there was by using Google AdWords. They were referred to A+ SEO from one of our existing clients, The Rental Car Depot after they found out that we had got them top 10 rankings for the highly competitive keywords “Rental Car” and “Car Rental Auckland”.
Within two short months the keywords “Japan Car Imports,” “Japan Car Auction” and “Japan Car Auctions” were all ranking on the first page of Google.com. Since then we began to optimise the Provide Cars site for more related keywords and since working with A+ SEO have nine key
- Japanese Car Imports – Was 100+, now at #6
- Japan Car Imports – Was 100+, now at #7
- Japanese Car Auctions – Was 10, now at #6
- Japan Car Auction – Was 35, now at #5
- Japan Car Auctions – Was 30, now at #5
- Japanese Car Auctions Online – Was 100+, now at #8
- Used Japanese Car Auctions – Was 100+, now at #4
- Japanese Used Cars Auction – Was 100+, now at #5
- Japan Used Car Auction – Was 100+, now at #6
If you are serious about tapping into the overseas market you need a SEO Company with a proven track record who had experience with rankings clients websites internationally.
If you operate an international business or have a local company based in New Zealand and are wanting to expand overseas there is no better and more cost effective way of doing it then with online marketing. If you are interested in this service then fill out the form below or give us a call.
How to Instantly Increase Your CTR in the Search Results
We all know that by ranking highly in the search engines we can generate more traffic to our sites by getting more people to click through to our site. However ranking highly is not the only factor that affects whether or not your page gets clicked on. To avoid low click through rates and improve traffic its important you grab the searchers attention. How exactly do you do that?
Here’s 2 proven ways of getting searchers to click on your web page over someone else’s in the search engine results.
1. Write an Attention Grabbing Title
Most people tend to stuff their titles with keywords in order to improve their pages search engine rankings. This ends up looking spammy and unattractive to a searcher. While its important to include your main keywords in the title for the search engines, they also need to be written with the people searching in mind.
Here’s an example of a keyword stuffed title that isn’t attention grabbing at all:
4 ways to improve your titles
- Keep them short – No more than 70 characters or else they get truncated and begin to look messy.
- Include your keyword at the start – This not only helps the page rank higher by giving it more relevancy for a search query but also creates a bold affect around the keyword so the title stands out.
- Make it engaging – Include a call to action, question, or something catchy that draws attention, peaks curiosity and makes people want to find out more.
- Include your name at the end of the title – This can be a great way of improving CTR’s if your websites brand name is known and trusted.
Here’s an example of a catchy and descriptive title we have used on one of our web pages:
2. Write a Compelling Meta Description
Your meta description should contain the main keywords that page is targeting and some compelling information that makes the searcher want to take action or find out more. Its important to provide enough information to peak the searchers interest but not so much that they don’t need to visit your site.
Here’s what your meta description shouldn’t look like:
Here’s an example of the meta description on the A+ homepage:
There are many more ways of increasing your CTR in the search engines but these are the two most important ones. Remember that the information about your pages in the search results should be attention grabbing and compel the searcher to find out more. In future articles we will delve into more ways of increasing the CTR to your web pages from the search engine results.
See you at the top!
The Team at A+
How to Get More Traffic from the Search Engine Results…
If you have a burning SEO question or want to know more about the strategies we use to propel businesses to the top of the search results, call A+ SEO or email us and we’ll get back to you within 24 hours.
Are Multiple Domains Really Bad for SEO?
Multiple domain names are often used by businesses to target different countries and keywords. This strategy can seriously impact your sites rankings if you don’t fully understand how they are treated by the search engines.
Discover why having multiple domains isn’t as smart as you might think and the best way to deal with the problems it creates.
5 Reasons Multiple Domain Names are Bad for SEO
- Duplicate Content Issues – Google’s objective is to provide quality, unique content for their searchers. If they come across two or more pages with the same content instead of ranking them all they pick the one they think is the original or most relevant and display that while devaluing the rest. This means the other pages won’t rank as well and are often not even shown in the search results. This is known as a “Duplicate Content Penalty.”
- Managing Multiple Content – To avoid this duplicate content penalty and make sure all the pages from the multiple domains are displayed in the search results, the only option is to create unique content for each site. This means you will have to spend more time and energy managing each site.
- Additional Costs – The additional cost of buying and hosting multiple domains as well as any SEO costs across multiple domains is better spent on marketing for your main website. In the end any small benefits of having multiple domains to try and saturate your market will be outweighed by the authority and brand you will have created through having one main site.
- Customer Confusion – If your customers are finding your business from a variety of different domains this creates confusion about your businesses identity. This can harm your trust and credibility and doesn’t to build your brand.
- Ranking Power (Link Juice) – If you have multiple domains appearing in the search results, each domain may start to build their own backlinks from other web pages. This dilutes the overall benefit of these links as they are spread across many different domains instead of pointing to your main website.
How do you Fix This?
The best solution to this is to forward the other domain URLs to your main website by using a 301 redirect. This simply tells the search engines that the other domains have been permanently moved to your main website address. This is exactly the same process you would use if you wanted to transfer your site to a new domain name because you had changed your company name for example.
The benefit of the 301 redirect is that the majority of link juice (90-99%) from the other domains still gets passed on which will help to improve the rankings of your main website.
Thankfully forwarding URLs this as complicated as it sounds and your hosting provider will be able to help you with this.
Our Experiences with Multiple Domain Names…
We have come across this issue multiple times with clients who decide to buy multiple domain names using their targeted keywords and then setup duplicate sites across them all. The idea behind this is to try and get each keyword domain ranking for that keyword, or to dominate the first page results with multiple keyword sites that you own in order to get the lions share of the traffic.
As you have learned this is not a recommended SEO strategy and can negatively impact your results and business branding. The extra time and money that goes into creating original content and optimising each domain is better spent on marketing your main site.
See you at the top!
The Team at A+
Need Help Understanding Multiple Domain Names?
Do you own multiple domain names or are thinking about transferring your website to a new domain? If you’re in this situation and are worried about the effects this may have on your websites rankings, call A+ SEO reputation management and we will be more than happy to answer any questions you have.