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“The more we invested into dental SEO the more the phones rang!“

– Dr Michael Kan

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This is really interesting, in days gone by it was the Yellow Pages but as time has gone on people have become more computer savvy, we have found that the internet and Google search is the main way we generate new patients.

We found that the more we invested into search engine optimisation the more the phones began to ring! We began to monitor our Google optimisation results and the statistics proved that it was a success which is why we pursued it more.

We always had some kind of reservations, we had tried other companies before who had made big promises, charged a lot and didn’t deliver. However what I did find before we used A+ was that they had quite a few sites on the first page already. After some research we found that they actually did what they said they would for other clients, the proof was there so we decided to go for it and they delivered the goods quite quickly, in fact well within six months.

I think online marketing is definitely the future for us in terms of external marketing. We are definitely going to drop other areas of marketing we are currently use to really focus on SEO dentist. I think that as time goes on more people are going to be using the Internet so search engine optimisation is going to be far more important.

Q. Why use both Google AdWords and SEO?”

We want to be as effective as possible and we want to always keep up with the market and stay one step ahead of our competitors. People that search on Google want relevant information quickly, they don’t want to search through pages and pages of results. They will look at the first page and maybe the second page if they are really looking.  This is why we find its important to use both paid advertising and organic search results to maximise our chances of being found online.

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“A+ delivered results quickly, in fact well within six months.”

– Dr Michael Kan

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Q. What advice do you have for fellow business owners?
The first thing is to get the right people to do dentistry SEO because we wasted a lot of time and money on people that didn’t deliver. Secondly once you’ve found that person try and test different campaigns and once you’ve found one that’s getting good results expand on it.