Dr Crack SEO Case Study

Danny from cladding repair & re-coating specialist, Dr Crack, tells us about the results his site has had after being optimised fro Google…

Q. How did you get into this business?

I’ve been in the exterior coating and cladding market for quite some time and realised there was a hole in the market for a cladding repair specialist. There’s many cladders out there but there is, what we call in the industry, “the dog that doesn’t bite.” A home that’s cracked but doesn’t necessarily leak. No one has specialised in repairing and re-coating those. So that’s how Dr Crack got started.

Q. How did you find out about A+ SEO Auckland?

A+ was a referral from someone who also used Haiming’s services and got some good Internet coverage through search engine optimisation. So he was referred to me and I went and saw him.

Q. Before using A+ SEO Services how were you marketing your business?

I wasn’t really, I was just relying on some referral work and the contact that I already have in the industry. Because I went from a commercial to a home owner focus. I really needed another way of marketing to the home owner.

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“We are now ranking number one
in Google for our keywords.”

– Danny

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Q. How long did it take to see results with A+?

We’d had the site up for a couple of months and within the first week of using Haiming at A+ Search Engine Marketing we began to get quite a few hits and enquiries. It’s turned over quite a few jobs now.

Q. What were the keywords you wanted to target?

We targeted phrases that a home owner in plain English would search. ‘Cracked Cladding,’ ‘Cladding Repair’ and there’s a couple of others that I want to talk to Haiming about adding to that as well.

Q. Where are you ranking now for those keywords on Google?

Number one.

Q. What would say to other business owners that want better results with their websites?

I would certainly say don’t simply muck around with just a simple website. If you’re going to spend time on a website get the SEO and online reputation management experts such as A+ SEO to do it right from the start. They know how to set your website up to optimise it for the search results. Don’t bother mucking around trying to do it yourself.